Brave Browser, Bats, And The Attention Economy

 
Published on April 7, 2017

Pay for this content using Bitcoin 1FwhSGWTJuJfZcbKLbVfRJhkbjKzoMXXA5 Ads, ads everywhere! Today we are joined by Brendan Eich to discuss the Brave browser's micropayments system and how they plan to address the greatest fallbacks of the ad-funded attention economy: surveillance, malware, and declining social trust. In addition to a technical overview of the upcoming BAT digital advertising system, we will explore how current funding models for online publishing have negatively impacted the quality of journalism. Brendan Eich is the creator of JavaScript, a Mozilla Project co-founder, and CEO of Brave Software. Brave is a open-source, Chrominium-based web browser with built-in ad-blocking software: https://www.brave.com/ Featuring... Chris Ellis (https://twitter.com/MrChrisEllis) Janine Römer (https://twitter.com/J9Roem) Shannon Frady (https://twitter.com/vettage) and special guest Brendan Eich (https://twitter.com/BrendanEich) For more information on the BAT: https://basicattentiontoken.org/ Background Reading: History of advertising model at Google and Idea Lab: http://www.slate.com/articles/business/when_big_businesses_were_small/2013/10/google_s_big_break_how_bill_gross_goto_com_inspired_the_adwords_business.2.html Follow WCN for more cryptocurrency news: https://twitter.com/WorldCryptoNet Listen on SoundCloud: https://soundcloud.com/worldcryptonet/brave-browser-bats-and-the-attention-economy Disclaimer: This is not investment advice. We recommend that you always thoroughly research any technology before deciding to use it or spend money.